0845 355 1159
Build your self-confidence Executive Coaching



Cherry is a highly skilled and experienced coach who has made a huge contribution to my happiness and well-being.  She is approachable, patient and always keeps me focused on my values and desires so that I can clearly define my aims and be successful in achieving them.  Her areas of expertise stretch from helping me with interviewing techniques, to how to manage a team, to achieving personal happiness and equilibrium.  I strongly recommend her to you.

Stella Diamantidi, Law Lecturer 


Cherry is a published author and a coach-mentor.  She is an Associate Credentialed Coach of the International Coaching Federation and an NLP Master Practitioner, and trained with Michael Grinder in Group Mastery.  She is an associate member of the CIPD and an SDI facilitator.  She had a varied background in Housing and IT in local authorities and charities including 11 years senior management experience before discovering coaching and retraining for a complete change of direction. She now runs her own life coaching business working mainly with writers; works with Leonard Cheshire Disability, mentoring disabled entrepreneurs, and provides Leadership, Presentation, and other soft skills training using NLP techniques.

Cherry's style is

  • Supportive
  • Challenging
  • Change enabling

Mission or Purpose Statement

Change from Choice:

The more choices you have, the easier it is to change.

The only really effective changes are those you choose to make, rather than the ones you "make the best of".

Key Areas of Expertise

  • Coaching and Mentoring
  • NLP
  • Leadership
  • Team Development
  • Small Business ownership
  • Communication


Croydon College Law Team

Leonard Cheshire Disability - Ready to Start Project:
Over 80 start up businesses including Create Vision UK, Woman Aloud, AP Designs Ltd, SE20 Cycles

Numerous privately contracted executive coaching clients working in banking, insurance, oil, charities


Previous Corporate Experience

2006- present

Change from Choice


2003- 2006

Peabody Trust
Assistant Director. Information & Technology Service


2001- 2003

Peabody Trust
Head of Information Services


1995 –2001

Peabody Trust
Information Manager



London Borough Lewisham
Acting Housing Services Manager



London Borough Lewisham
Various Housing Management roles